When interfaces are clear, intuitive, and precise, people don’t just use them. They keep coming back.
Worked with
Entrepreneurs, freelance product/project managers, UX Studios, mid-sized companies, large enterprises/international corporations...
The goal isn’t just to ship fast. It’s to scale without breaking.
Using Object-Oriented UX thinking, we’ll define the product’s core structure, establish hierarchy and relationships, and create a foundation that supports future features instead of fighting them.
Where will your product rules live?
Let’s define and document your UX patterns, product behavior, and design decisions from day one, so your team and AI tools can build consistently as the product grows.
Building system from scratch?
Need a digital experience that works?
From healthcare apps to landing pages and digital products, I’ll help you create intuitive experiences that meet real user needs and business goals.
Building for healthcare?
Medical devices, clinical platforms, and patient apps. I design experiences that make complex healthcare workflows clearer, safer, and easier to use.
Testimonials
Keren Fanan
Co-Founder & CEO @ Myop
"...Anna is one of those rare designers who combines exceptional UI/UX expertise with a genuine curiosity for what’s next, her ability to embrace new technologies without losing sight of the user is truly unique. While many designers are still figuring out how AI fits into their workflow, Anna has been quick to adopt, experiment, and turn new tools into practical advantages…"
Danny Zach
Product Leader, EasySend
"I had the pleasure of working with Anna while at EasySend. Anna joined our team as a freelance Product Designer and helped us design user experiences for new product capabilities, while also contributing to our UX North Star project. Anna is thoughtful, productive, and a great collaborator. I’d gladly recommend her to any team building complex B2B products.."
Lee Yaacov,
Head of Design in Frontegg
"Anna joined us as a freelance designer to enhance product design. From the first moment Anna impressed us with her ability to understand the complexity of the product and to provide us with in-depth market research that definitely gave us all a good start to the project…"
Alex Ritvin
Design Manager, Brainsway
"…With a deep understanding of both user experience and technical aspects, Anna creates intuitive and scalable interfaces by leveraging object-oriented principles. Her attention to detail and research-driven approach consistently deliver designs that exceed expectations … Her expertise, dedication, and ability to bridge user needs and technical requirements make her an invaluable asset to any organization."
Aaron Taylor
Product manager, Frontegg
"… The product we built together wasn't simple and required plenty of prior knowledge about Frontegg. But within a very short time, Anna had completely grasped all of the concepts and was producing high quality wireframes (and later pixel-perfect designs). I highly recommend working with Anna on product design/UX, even for projects you think only internal designers can handle."
According to clients feedback you will get
Good vibes
Yes, we work hard, but always in a good vibe. I stay attuned to your needs, open to new ideas, and bring a calm, productive energy to the process.
In-depth research
I don’t settle for surface-level knowledge. I invest time and ask the right questions to understand your product, your users, and your competitors.
Quality UX Solutions
No one-size-fits-all.
I design solutions that are uniquely tailored, to your users, your product, and your business goals.
I love taking complex systems and turning them into experiences that are clear, intuitive, and precise.
Over the years, I’ve worked with a wide range of systems and teams. The deeper I got, the more I realized how much clarity, logic, and a solid user experience can change everything for users, for teams, and for the business itself.
In the end, our goal is to turn your system into a tool that people not only manage to use, but actually enjoy using and work more efficiently with.
Clients bring me in when
A critical feature needs to ship fast, and they need someone who can take it from research to final UX without waiting on multiple roles
The product grew faster than the design system behind it, and now everything feels harder to maintain
The company is introducing AI into the product and needs a product designer who actually understands complex AI workflows
AI generated “something”, but now someone needs to turn it into a usable product experience