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When interfaces are clear, intuitive, and precise, people don’t just use them they enjoy coming back to them.

Making that happen is my specialty!

Whether you’re building from scratch, fixing what’s broken, or leveling up, let’s find the right way forward.
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Worked with

Entrepreneurs, freelance product/project managers, UX Studios, mid-sized companies, large enterprises/international corporations...

From scratch? I am in as a UX Partner to build It right

Clarity, hierarchy, and scalable information architecture.

We’ll define what matters, map the system, and get your product ready for confident development.

Just Need a Bit of Expert Input?

Book a 10 hours consulting package

a few sharp, high-impact sessions that help you avoid UX pitfalls and make the right calls early.

Call me if you’re building a complex system

Already have a complex product and feeling the weight?

Feature rollout coming up?

Inject senior UX into your next sprint.

I’ll join your team to accelerate decisions, reduce confusion, and craft user flows that convert. 

Scale Your Component Library

Without giving up on the road map

With ongoing expert support I’ll help your team define UX standards, improve handoff, and turn chaos into a mature design system that works across products and with Claude code.

Big Shift Ahead? Don’t Do It Alone

Redesign coming up? Tech change?

Bring me in early to map the system, align the team, and de-risk the shift.

Different product? New touchpoint? You still need UX that works.

UX for eCommerce Sites?

Not all UX is system UX. I've got you.

From homepage to checkout - I’ll streamline the experience and help you turn more visits into revenue.

UX Strategy for Marketing & Content Sites

Let’s design with intent.

Need a landing page, a product website, or marketing visuals that actually convert?

Medical Device or Healthtech?

My fevorite - even if you have the hardest regaultions.

Let’s improve how people experience your interface — patients, clinicians, or technicians. I specialize in making complex systems feel calm, safe, and usable.

Testimonials

Lee Yaacov,

Head of Design in Frontegg

"Anna joined us as a freelance designer to enhance product design. From the first moment Anna impressed us with her ability to understand the complexity of the product and to provide us with in-depth market research that definitely gave us all a good start to the project…"

Aaron Taylor

Product manager, Frontegg

"… The product we built together wasn't simple and required plenty of prior knowledge about Frontegg. But within a very short time, Anna had completely grasped all of the concepts and was producing high quality wireframes (and later pixel-perfect designs). I highly recommend working with Anna on product design/UX, even for projects you think only internal designers can handle."

Alex Ritvin

Design Manager, Brainsway

"…With a deep understanding of both user experience and technical aspects, Anna creates intuitive and scalable interfaces by leveraging object-oriented principles. Her attention to detail and research-driven approach consistently deliver designs that exceed expectations … Her expertise, dedication, and ability to bridge user needs and technical requirements make her an invaluable asset to any organization."

 According to clients feedback you will get

Good vibes

Yes, we work hard, but always in a good vibe. I stay attuned to your needs, open to new ideas, and bring a calm, productive energy to the process.

In-depth research

I don’t settle for surface-level knowledge. I invest time and ask the right questions to understand your product, your users, and your competitors.

Quality UX Solutions

No one-size-fits-all.

I design solutions that are uniquely tailored, to your users, your product, and your business goals.

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Each episode explores real-life stories of collaboration: Who leads, and when should you let go? What happens when the team is distributed, distracted, or stuck? How can we build trust and ship faster through better communication?

'The Swing' My podcast about communication between product and UX.

I love taking complex systems and turning them into experiences that are clear, intuitive, and precise.

My motto? No software is too complex.

Over the years, I’ve worked with a wide range of systems and teams. The deeper I got, the more I realized how much clarity, logic, and a solid user experience can change everything—for users, for teams, and for the business itself.

In the end, our goal is to turn your system into a tool that people not only manage to use, but actually enjoy using—and work more efficiently with.
anna's workshop

Workshops & Talks That Spark Confidence and Clarity

Leading Claude Code learning bubble for we user experience. 
Refining the new era design to code workflow.

Clients bring me in when

  • The product and UX teams speak different languages

  • The design system is growing faster than the structure behind it

  • The flow is almost there, but not quite clicking

  • They want someone who doesn’t just polish screens, but untangles complexity

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